This year we are sponsoring the inaugural EyeTrack Australia conference! 

Book here

May 31^st – June 1^st 2012
CQUniversity Australia
Noosaville, QLD, Australia

EyeTrack Australia 2012 is the first Australasian conference devoted exclusively to cross-disciplinary eye movement research. By bringing together leading researchers from academia and industry, this conference will support collaboration and knowledge building both within the Australasian eye-tracking sector and the larger global community. The conference committee is pleased to announce that a number of national and international scholars using eye-tracking and user experience methodologies will present cutting edge keynote presentations.

Important Dates 2012

30 May:	Preconference Training with Tobii Technology and Objective Eye Tracking
31 May:	ETA2012
1 June:	ETA2012

 

Conference Venue

ETA 2012 will be held at the CQUniversity Australia campus in Noosaville, Queensland, on Australia’s Sunshine Coast.

Conference Theme

Innovation, Collaboration, and Application.  Eye movement research is conducted in a variety of contexts, creating opportunities for cooperation and collaboration between scholars and researchers across disciplines and institutions. This mixture of methodologies, backgrounds, and technologies can create a strong potential for true innovation, true collaboration and quality application. Publications from this conference, and the conference itself, will serve as the initiator for an Australasia-wide network.

Book here

General Areas of Interest

• Cooperation and Collaboration. Lessons learned in conducting eye movement research across multiple institutions, settings, and disciplines.
• Technological Advances. Innovative uses of existing technology as well as pioneering implementation of new technology in a range of research contexts and disciplines.
• Eye Tracking Methodologies, Methods, and Applications. Reports of research projects from a range of disciplines.
• Data Analysis and Interpretation. Key challenges and important discoveries in moving from raw data to findings.
• Building and Maintaining Research Trajectories. Challenges and opportunities related to situating individual research efforts in a larger research context.

ETA 2012 Symposium on EEG and Eye Movement Co-Registration

The aim of this symposium, part of the inaugural Australian eye tracking conference (ETA2012) organised by CQUniversity Australia, is to bring together researchers in the region who are working on EEG-EM co-registration. Submission topics are not restricted to the area of reading. The symposium will have as a guest speaker, Reinhold Kliegl from the University of Potsdam, who has worked extensively in reading research including EEG-EM co-registration. Additional contributions are now invited from other researchers working in the co-registration field.

Pre-Conference Training

On May 30^th, the day preceding the conference, conference attendees are invited to register for a separate training event with Objective Eye Tracking and an eye tracking expert from Tobii in Sweden. This will be an opportunity to further develop your knowledge and skills in the use of these technologies.

Peer Review

Authors are invited to submit original contributions in the Full Paper format (up to 12 pages) and Short Paper format (up to 4 pages). All papers will undergo a double blind peer review process which will assess originality, quality, and relevance to eye movement research. Submission formats and instructions are available on the Call for Papers page.

Book here

Sponsorship

This conference is co-sponsored by CQUniversity Australia and Objective Eye Tracking, which offers Tobiiproducts throughout Australasia.

Conference Chair Associate Professor Mike Horsley Director, Learning & Teaching Education Research Centre CQUniversity Australia Email: m.horsley@cqu.edu.au

EyeTrack Australia Conference Coordinator Dr. Matt Eliot CQUniversity Australia Email: m.eliot@cqu.edu.au Phone: +61 (07) 5440 7039 Mobile: +61 417667829

 

This year we are sponsoring the inaugural EyeTrack Australia conference! 

Book here

May 31^st – June 1^st 2012
CQUniversity Australia
Noosaville, QLD, Australia

EyeTrack Australia 2012 is the first Australasian conference devoted exclusively to cross-disciplinary eye movement research. By bringing together leading researchers from academia and industry, this conference will support collaboration and knowledge building both within the Australasian eye-tracking sector and the larger global community. The conference committee is pleased to announce that a number of national and international scholars using eye-tracking and user experience methodologies will present cutting edge keynote presentations.

Important Dates 2012

30 May:	Preconference Training with Tobii Technology and Objective Eye Tracking
31 May:	ETA2012
1 June:	ETA2012

 

Conference Venue

ETA 2012 will be held at the CQUniversity Australia campus in Noosaville, Queensland, on Australia’s Sunshine Coast.

Conference Theme

Innovation, Collaboration, and Application.  Eye movement research is conducted in a variety of contexts, creating opportunities for cooperation and collaboration between scholars and researchers across disciplines and institutions. This mixture of methodologies, backgrounds, and technologies can create a strong potential for true innovation, true collaboration and quality application. Publications from this conference, and the conference itself, will serve as the initiator for an Australasia-wide network.

Book here

General Areas of Interest

• Cooperation and Collaboration. Lessons learned in conducting eye movement research across multiple institutions, settings, and disciplines.
• Technological Advances. Innovative uses of existing technology as well as pioneering implementation of new technology in a range of research contexts and disciplines.
• Eye Tracking Methodologies, Methods, and Applications. Reports of research projects from a range of disciplines.
• Data Analysis and Interpretation. Key challenges and important discoveries in moving from raw data to findings.
• Building and Maintaining Research Trajectories. Challenges and opportunities related to situating individual research efforts in a larger research context.

ETA 2012 Symposium on EEG and Eye Movement Co-Registration

The aim of this symposium, part of the inaugural Australian eye tracking conference (ETA2012) organised by CQUniversity Australia, is to bring together researchers in the region who are working on EEG-EM co-registration. Submission topics are not restricted to the area of reading. The symposium will have as a guest speaker, Reinhold Kliegl from the University of Potsdam, who has worked extensively in reading research including EEG-EM co-registration. Additional contributions are now invited from other researchers working in the co-registration field.

Pre-Conference Training

On May 30^th, the day preceding the conference, conference attendees are invited to register for a separate training event with Objective Eye Tracking and an eye tracking expert from Tobii in Sweden. This will be an opportunity to further develop your knowledge and skills in the use of these technologies.

Peer Review

Authors are invited to submit original contributions in the Full Paper format (up to 12 pages) and Short Paper format (up to 4 pages). All papers will undergo a double blind peer review process which will assess originality, quality, and relevance to eye movement research. Submission formats and instructions are available on the Call for Papers page.

Book here

Sponsorship

This conference is co-sponsored by CQUniversity Australia and Objective Eye Tracking, which offers Tobiiproducts throughout Australasia.

Conference Chair Associate Professor Mike Horsley Director, Learning & Teaching Education Research Centre CQUniversity Australia Email: m.horsley@cqu.edu.au

EyeTrack Australia Conference Coordinator Dr. Matt Eliot CQUniversity Australia Email: m.eliot@cqu.edu.au Phone: +61 (07) 5440 7039 Mobile: +61 417667829

 

Last week I was chairing a conference about web redesign and social media. Darren Whitelaw from the Victorian Department of Justice is talking on social media with his organisation.  His preso is worth a read:

 

It is great to see that social media has encouraged marketing, PR and web people to start talking about motivating staff at work!

This social media stuff is all about people and the people doing it have to be:

• authentic
• themselves (in their role)
• motivated
• friendly
• engaging

All this requies management to think about keeping people happy at work!

Will the need for a Human Resources department dissolve? Will that department simply organise pay and conditions?  Will staff motivation and management fall on the line managers? Or will staff motivate and manage themselves through social media?

Too funny!

Thanks John from http://www.successfulresumes.com.au/

 

 

Rethinking Skills and Content (Otherwise Known as Defining Emerging Literacies)

Cross posted from 21st Century Connections.

Literacy has changed, whether we want to recognize that or not. The simple fact of the matter is that what it means to be literate for our students is not what it meant to be literate when I graduated from college. That shouldn’t be shocking or surprising as literacy has always been evolving and morphing. What could be shocking, even terrifying, is to understand what being literate today means and come to the realization that it is a skill set that I no longer possess because I stopped growing intellectually, deeming myself too busy to invest in my academic currency and now find that I am professionally bankrupt. Fortunately, that hasn’t happened to me yet, and I would wager it hasn’t happened to you or you wouldn’t be reading this. That said, it is incumbent upon us to come to an understanding of what it means to be literate; what emerging literacies must be taught along with fundamental core knowledge to prepare our students.

Literacies of a Life Long Learner

* Basic Literacy (3R+ rigor + technology basics + disciplined mind)
* Habits of Mind Literacy
* Visual/Media Literacy
* Information Literacy
* Intercultural Literacy (Global/Cultural Awareness)
* Citizenship and Ethical Literacy (Digital Citizenship)
* Network Literacy (includes communication and collaboration in a flat world)

 

 

 

Over the weekend I was alerted, somewhat strategically with a Twitter DM, to the launch of a new eye tracking simulation product by 3M. Per Nystedt from Tobii eye tracking was first expert eye tracking guru to blog about the 3M Visual Attention Service VS Real Eye Tracking.

Following on from Per's post about I did a little more analysis.

3M's perspective

Tobii eye tracking perspective

Very similar, no?

I undertook additional analysis, based on my incredibly popular post - You look where they look - that describes how facial imagery can be used to guide people's attention in advertising. Using another image, from the same data set that Per quotes, I found that the 3M tool shows nothing about how people respond to faces looking in different directions.

Here's the analysis

Per's 3M markup:

And my 3M markup:

Almost the same!

 

Here's Per's 3M heat map

And my 3M heat map:

Almost the same!

 

Here's Per's real Tobii heatmap:

And the one I did from the same data set:

Completely different!! Of course the child is looking the text and drawing peoples' attention there. Just like happens when someone stops in the street and looks up!

This 3M tool is not taking into account anything about how the image is designed (or photo taken) and seems to be treating the images in exactly the same way, given a simlar mark up area. This misses the key point about faces on designs! What about the emotion displayed, direction of view, context on the page, age of person in image, gender. Not to mention many other factors impact how someone's gaze will be affected.

The only use that this tool will be is to have designers "consider" their designs during the design process. This is a helpful and noble endeavour, however, the tool provides no use beyond that.